03 Dec #305 – Integrity Idea 088: Encourage Pinocchio Marketing
INTEGRITY IDEA: Encourage "Pinocchio Marketing" Confused? Don't worry--we are not advocating deceptive marketing that causes a faithful leader's nose to grow. "Encourage Pinocchio Marketing" is about faithful leaders cultivating a marketing culture with a heart for the qualities that allowed Pinocchio to become a real boy--bravery, truthfulness and unselfishness--and a nose capable of detecting potentially deceptive or manipulative marketing before it...