Today is Christmas Eve, which brings with it many Christmas traditions.  Some are pretty universal (e.g., a Christmas tree), some are tied to national or ethnic traditions (e.g., the Italian feast of seven fishes), and others are family traditions.  This post represents one of our Integrous traditions.  It is our Christmas message, refreshed and updated.

Our Christmas Eve tradition in the Michalski family has included the children going outside and sprinkling “reindeer dust” (a precise mixture of glitter and oatmeal—the proportions are a family secret) in the yard to attract Santa’s reindeer.  They are now 27 and 25, but I expect the tradition will continue this evening.  When they were young, it was a visible sign of “believing,” and it made them feel good (like putting out the milk and cookies for Santa).  It wasn’t bad, but it didn’t actually do anything except make them feel good and provide some fun photo ops (which are absolutely good things).

Sometimes good-intentioned faithful leaders sprinkle faith “reindeer dust” believing it is all that is needed for faith/work integration.  It isn’t bad, and it can be very good, but by itself, it is not leading with faithful integrity through business a better way toward Biblical flourishing.

The danger is not in believing or practicing good rituals, but in mistaking emotionally satisfying expressions of faith for obedience—and confusing feeling faithful with being faithful.

By itself, sprinkling faith reindeer dust is what we call a faith as usual Side Road that misses the ancient path of God’s best purpose for work and business. That ancient path requires organizational heart-change–a bigger WHY.

In our last post (Integrity Idea 090: Go Beyond a Tree at Christmas), we urged faithful leaders to get more overt about their faith at Christmas.  This post is about going deeper than surface overtness in 2026–going beyond “reindeer dust” to the deeper heart-change that faithful stewardship requires.

Refresher: Stumbling Blocks and Side Roads

In Leading Faithfully Basics post #160 (The Ancient Path), we said every faithful leader is on a path of some sort, but leading with faithful integrity requires getting on, and staying on, the right path.  We believe the right path is the ancient path of Jeremiah 6:16:

Stand by the roads, and look, and ask for the ancient paths, where the good way is; and walk in it, and find rest for your souls.

In post #179 (The Misses of “Faith as Usual”), we suggested that many good-intentioned, faithful leaders never find the right path to faithful integrity, or stumble off it, because of good-intentioned “faith” messages or approaches that send them in the wrong direction–“bad theology” or, at least, poor communication of good theology which create stumbling blocks that substitute the “good” for the “best”.   In his book Ekklesia, Ed Silvoso writes:

The enemy of the ‘best’ . . . is the ‘good,’ because by being so satisfying, it deprives us of the hunger for the ‘much more’ that in this case God has in store.

In post #180 (The Stumbling Blocks of Faith as Usual), we took a closer look at five Placebo stumbling blocks of faith as usual: the “4-Hour Content” Pill, the “Save or Give” Pill, the “Add Some Faith” Pill, the “Bless You” Pill, and the “Success First” Pill.

These Placebo stumbling blocks can lead to various Side Road detours of faith as usual that can substitute a lesser “good” for the “best” of transformational heart-change in the organization–transformation of its WHY.  We identified seven Side Roads in post #181 (The “Side Road” Detours of “Faith as Usual”) and even took a look at them through the lens of The Pilgrim’s Progress in post #288 (The Journey of Faithful Leader). 

The purpose of identifying these Side Roads is not to criticize well-intentioned, faithful leaders who travel them or to devalue the good they do through their faithful leadership.  It is to put a spotlight on the “so much more” that comes through getting back on the ancient path and pursuing the heart-change of faithful integrity through business a better way–the heart-change that prioritizes Biblical flourishing over profit and puts profit in its proper place as a necessary means rather than the end to which the business is managed.

The Reindeer Dust Stumbling Block

The Placebo stumbling block tied to sprinkling faith reindeer dust is the “Add Some Faith” Pill.  “Bad theology” or poor communication is behind the “Add Some Faith” Pill.  We believe words are important and powerful.  After all, God created the universe by speaking, and Satan tried to tempt Jesus by twisting God’s word.   The most common words used to express the “Add Some Faith” Pill are:

• “Integrate your faith into your work or business.”

• “Bring your faith into your work or business.”

The problem with this theology (or expression) is best captured by a quote said to be from Max De Pree, CEO of Herman Miller (quoted by Richard Mouw):

Talking about integrating your faith into your work is like talking about integrating your marriage into your sex life.

The “Add Some Faith” Pill gets the whole thing backwards!  The leader who has successfully crossed both the Sunday/Monday Gap (understanding that their faith is not just for Sunday) and the Sacred/Secular Gap (understanding that their work is sacred) gets sent on a Side Road in trying to cross the Knowing/Doing Gap (putting their faith into action) because the foundation of their Knowing about Doing has been turned on its head.  Most tragically, it may keep them from crossing the most important Gap of all — the heart gap we call the Safety/Surrender Gap.

Leading faithfully with faithful integrity is about integrating your work and business into your faith (i.e., the other way around).  Semantics?  We don’t think so.  “Integrate faith into work” starts with profit and decorates it. “Integrate work into faith” starts with surrender and reorders everything.”

Words matter–words have power.  Mark Twain said:

The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.

There is a famous quote (attributed to various people in various forms) that essentially says our words become our actions, which become our habits, which become our values, which become our destiny.  What is the “destiny” of our efforts to integrate faith and work if we start out with the words backwards?

Integrating faith into work suggests your work can hold your faith–which is a very small view of faith.  Talking about integrating faith into work also suggests that faith is something separate from work, and that we are doing something unnatural by bringing them together.  We believe nothing could be further from God’s truth.

The “Add Some Faith” Pill can lead a person to see their work or business as the “main thing” and their faith as the sugar on top.  The “Add Some Faith” Pill can deceive a leader into believing that leading with faithful integrity is principally about sprinkling some “faith” reindeer dust over the organization to make it look and feel “Godly”–and that often leads down the Side Road of Cosmeticizing.

The Reindeer Dust Side Road

Cosmeticize is what we call the “reindeer dust” Side Road.  The essence of the Cosmeticize Side Road is captured by the phrase “I’ll make the business look really faith-based”.

Cosmeticizing is appealing because it is visible, affirmable, and often celebrated—and because it allows leaders to act without surrendering control.

Cosmeticizing is when an organization adopts overt faith symbols and practices without transforming how it actually does business. Sadly, it can be an affirmatively bad “witness” for faith–a business a better way body with a business as usual engine under the hood.   At its worst, it can look like the person with a fish decal and a “WWJD” bumper sticker on their car who aggressively blows their horn at intersections and gives people unkind hand gestures.

It is “putting lipstick on a pig” (which is a more modern version of a phrase apparently used by Charles Spurgeon in 1887, “A hog in a silk waistcoat is still a hog.”)

Business as usual dressed with overt faith symbols is still business as usual.  At its best, it is leaders with good hearts and good intentions who are implementing positive practices–they are just missing the change in the organization’s heart.  Unfortunately, it is the change in the organization’s heart that is at the center of leading with faithful integrity through business a better way toward Biblical flourishing.

Cosmeticizing shows up in practices like prayer at meetings, workplace Bible studies and prayer groups, corporate chaplains, Bible verses on packaging, giving out Bibles to workers and customers, and including “God” or “Faith” in the mission and values.  None of these are bad things–they are actually affirmatively good (and all could be practices instituted by an organization that is engaged in business a better way). 

Like the children sprinkling reindeer dust, the leader will likely “feel good” about himself or herself and is sure to receive affirmation from others.  These leaders will definitely be put on stage at faith/work events and featured in books to share the practices they have instituted. (Sadly, those listening to THAT “4-Hour Content” Pill could leave thinking that Cosmeticizing is the goal.)

The Reindeer Dust Problem

Again, the reindeer dust itself (prayer, Bible studies, chaplains, Bibles, overt mission statements, etc.) is good, and a well-intentioned faithful leader can become very comfortable just sprinkling reindeer dust, believing they are pursuing God’s purpose for their organization.  The problem is that reindeer dust can peacefully co-exist with a WHY of Profit as Purpose, but a WHY of Profit as Purpose will prevent the faithful leader from God’s “best” of leading with faithful integrity toward Biblical flourishing.

As we emphasized in post #297 (It’s Not About the Frankincense), God desires obedience over ritual, surrender over symbols.  Recall what Samuel told King Saul after Saul’s disobedience:

Has the Lord as great delight in burnt offerings and sacrifices, as in obeying the voice of the Lord? Behold, to obey is better than sacrifice, and to listen than the fat of rams. (1 Samuel 15:22)

Being satisfied with reindeer dust falls into the category of what we called “religious stewardship” in post #248 (Crossing the Fourth Gap)“–incorporating faith activities into work and making positive cultural changes but disobediently stopping short of true heart transformation.

Sometimes this is expressed through phrases like “Do well while doing good” or “Profit with Purpose”, which can sound faithful while still operating safely within the will of the leader rather than the will of God.

It sits on the “safety” side of the Safety/Surrender Gap, and is still operating in the will of the faithful leader.

By contrast, the stewardship of surrender–“faithful stewardship” –means leading the organization in line with God’s will, which includes aligning its purpose, values and culture with Biblical beliefs, principles and priorities and transforming its WHY–its heart–from what the world values to what God values.  It is surrender.

Faithful stewardship demands more than a “being a good Christian” kind of faith.  Oswald Chambers declared in My Utmost for His Highest, “There is only one thing God wants of us, and that is our unconditional surrender.  Being satisfied with the religious stewardship of reindeer dust can keep a leader from that “one thing”.

We have identified several “misses” that can result from a faithful leader getting stuck on the faith as usual Side Road of Cosmeticizing (i.e., reindeer dust without heart-change):

• Missed Purpose for the Organization:  The bigger WHY for organizations that can come through an end of Biblical flourishing rather than Profit as Purpose will be missed if the organization forgoes “heart” transformation by getting stuck on the Side Road of Cosmeticizing.  Remember, Matthew 6:24 warns us that, “No one can serve two masters”.  At the end of the day, there can only be one primary “WHY” for the organization that will win out–other “purposes” get reduced to being “means” or “strategies”.  The heart-change of faithful stewardship requires putting profit in its proper place as a necessary means to be optimized rather than maximized rather than the end to which the organization is managed.

• Missed Flourishing for Its People:  If an organization gets detoured onto the Side Road of Cosmeticizing that keeps it pursuing business as usual, it will miss the opportunity to glorify God by providing opportunities for individuals to express aspects of their God-given identities in creative and meaningful work, by providing opportunities, economic prosperity, goods and services that enable families and communities to flourish, and by creating a culture of Shalom conducive to the flourishing of all people it touches.  It will miss business a better way toward Biblical flourishing.

• Missed Calling for Its Leaders:  We believe faithful leaders of organizations of humans are called to faithful stewardship in a way that humanizes people, beautifies the world and, in the process, glorifies God.  Sadly, Cosmeticizing often makes faithful leaders feel good about themselves (and can even lead to huge pats on the back and even notoriety from the church and the faith/work movement), so they don’t see the need to seek more. They will miss leading with faithful integrity toward Biblical flourishing and miss the best God has for them as leaders of faith.

• Increased Hypocrisy:  The Side Road of Cosmeticizing can lead to greater faith “hypocrisy” by pursuing business as usual while displaying overt symbols of faith.

Is Reindeer Dust Necessary (or Always Good)?

The term “reindeer dust” is really our Christmas-themed way of referring to overt expressions of faith by leaders of an organization pursuing faith/work integration.  Overtness is not a proxy for faithfulness.

When a faithful leader is weighing the practical steps to take in order to lead faithfully through business a better way, discernment as to whether to sprinkle reindeer dust–whether to integrate faith overtly or just covertly–requires a continual balancing of the call to be courageous and the need to be wise.  Here are two verses to anchor those guideposts:

Courageous: Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go. (Joshua 1:9)

Wise: Behold, I am sending you out as sheep in the midst of wolves, so be wise as serpents and innocent as doves.  (Matthew 10:16)

But it may be Ecclesiastes 11:9 that best reflects the necessary balance of Courageous and Wise:

Walk in the ways of your heart and the sight of your eyes.

Just as our culture tends toward “the bigger, the better”, many in the faith/work movement tend toward “the more overt, the better”.  In our current culture, sprinkling reindeer dust is certainly embracing the call to courage.  But are they being wise?  We believe the answer is “it depends”.  Sprinkling reindeer dust is neither inherently good nor inherently bad for an organization.  Both the idolization of “overtness” and the fear of being “overt” can lead to poor stewardship.

We believe wisdom in the sprinkling of reindeer dust isn’t as celebrated by the faith community as courage, but it is critical to discern the right balance between the two if a leader is to honor God’s command in the Creation Mandate to faithfully steward creation, which includes the organization.

The Integriosity model organizes “heart-change” along six Covert-Overt Continuums, giving permission to be wise about overtness and providing a structure within which prayerfully to consider the most appropriate balance for the particular organization at a point in time.

No single place along a continuum is the “right place”.  The “right place” will be unique for each organization and leader.  The “right place” for a particular organization and leader will come through prayer and is likely to evolve over time.  It is about ABIDING in the leading of the Holy Spirit–not STRIVING to look “faithful”.

Of course, it is also not an excuse for a leader to “hide” their faith or the heart of the organization.  We believe it is better thought of as courage tempered by wisdom rather than wisdom tempered by courage.  After all, Ecclesiastes 11:9 mentioned “heart” first and then “eyes”.

Embracing the idea that a business adorned with multiple overt faith symbols may be “missing the mark” on a Side Road while a business with no overt faith symbols may be on the ancient path can be hard for many people of faith.  The Bible specifically warns about missing the ancient path by “stumbling” onto a “side road”.

But my people have forgotten me; they make offerings to false gods; they made them stumble in their ways, in the ancient roads, and to walk into side roads, not the highway. (Jeremiah 18:15)

The right WHY doesn’t necessarily need “faith” reindeer dust to stay on the ancient path, but the wrong WHY can’t be transformed with “faith” reindeer dust–no matter how good it looks, feels or actually is.

We believe leading faithfully through business a better way toward Biblical flourishing is an ancient path–a path to God’s “best” for an organization–and that ancient path requires a bigger WHY than Profit as Purpose.  Oswald Chambers warns:

The greatest enemy of the life of faith in God is not sin, but good choices which are not quite good enough.

PERSONAL NOTE (from PM): I realized last Christmas season that WHY even matters when wishing people “Merry Christmas”.

I recognized that if I am wishing someone “Merry Christmas” rather than “Happy Holidays” in order to make a political/cultural point or to display my faith, then I have missed the whole point of wishing someone Merry Christmas.

I said that “next year” (which is now “this year”) I would consider, “I wish you blessings of the season, which for me is the Christmas season”.  I forgot. Forgetting–and acting out of our forgetting–is not only personal, but organizational. Forgetting–and acting out of our forgetting–will be the topic of a future post.

Wishing you and yours a very blessed Christmas!

ESSENCE: In our last post, we urged faithful leaders to get more overt about their faith at Christmas.  In keeping with our Christmas “reindeer dust” tradition, this post is about going deeper than surface overtness in 2026–because overtness is not a proxy for faithfulness. Sometimes good-intentioned faithful leaders sprinkle faith “reindeer dust”–overt faith symbols and practices–believing it is all that is needed for faith/work integration. It isn’t bad, and it can be very good, but by itself it falls into the category of what we call “religious stewardship”: incorporating faith activities into work and making positive cultural changes while stopping short of changing the organization’s WHY.  That is not the “faithful stewardship” of surrender and not leading with faithful integrity through business a better way toward Biblical flourishing.  When reindeer dust co-exists with business as usual—without changing how the organization actually does business—it becomes the faith as usual Side Road of Cosmeticizing, which can lead to missed purpose for the organization, missed flourishing for its people, and missed calling for its leaders.  Faithful stewardship requires discernment about whether and how to sprinkle reindeer dust–whether to integrate faith overtly or just covertly–balancing of the call to be courageous and the need to be wise. The right WHY doesn’t necessarily need “faith” reindeer dust to stay on the ancient path of faithful integrity toward Biblical flourishing, but the wrong WHY can’t be transformed with “faith” reindeer dust–no matter how good it looks, feels, or actually is.

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Photo Credit: Original image by Paul Michalski using ChatGPT
(photo cropped)